FEP - promotion of master's of doctoral programmes

increase awareness of and applications to master's and doctoral programmes in a context of high competition. Reach a highly qualified audience. Optimise investment in paid media.

a paid media strategy centred on conversion campaigns on the Meta Ads platform (Facebook and Instagram). Segmentation was refined, guaranteeing communication aimed at potential candidates with a greater propensity to convert. Continuous optimisation of the campaigns made it possible to test different formats and audiences, maximising performance.

reach: 428 thousand users

impressions: +2.5 M

conversions: +thousand clicks on the apply button

conversion rate: +41% vs. same period last year